NexFi: building a standout brand and app experience for the future of shopping
Crafted the brand identity and designed the mobile app from the ground up—covering everything from onboarding to the complete shopping and payment experience.
Project Overview
What I worked on
Brand Identity
UX/UI Design
Design System Development
NexFi provides cutting-edge technology to build secure, scalable, and modern banking, finance, and exchange applications.
NexFi: The future of finance
The challenge
To design a brand and product experience for a next-gen finance app that combines shopping, payments, and crypto. The goal was to make complex financial choices feel simple, secure, and accessible for everyday users.
Effortless payment solution
Experience the freedom of worry-free payments with NexFi. Shop, live, and enjoy life without the stress of immediate payments. With NexFi, your money works for you, giving you the flexibility to pay on your terms.
Managing budgets without limiting your needs is now within reach.
Brand identity
We aimed to represent NexFi's brand identity as a celebration of diversity, inclusivity, and boundless potential.
Because NexFi is not just a financial platform; it's a catalyst for transformation. Our energetic approach is fueled by a commitment to revolutionize the way you manage money and experience life.
We believe in boldness, in empowering every person to live without constraints.
The expression
We are committed to making a statement with every interaction. That's why our designs are dynamic, reflecting the energy and diversity of our community.
Our color palette celebrates inclusivity, with hues representing the richness of the user experience.
Every design choice reflects the innovation that defines NexFi.
The gateway
At NexFi, we prioritized accessibility as a core value of our brand.
By proactively designing for accessibility, we're breaking down barriers and empowering individuals to take charge of their financial future.
We stand by the principle that everyone should have the freedom to manage their finances effortlessly, regardless of the device they use.
The charm
We understand that money management can sometimes feel mundane.
That’s why we’ve infused the NexFi platform with vibrant illustrations and bold colors to make the experience more exciting!
Crafting the experience
With the brand established, the mobile app was designed end-to-end — from onboarding to core features like shopping, wallets, and payments. Each flow was crafted to feel approachable, modern, and trustworthy, reflecting NexFi’s friendly identity.
Behind the screens
If you’d like a closer look or a walkthrough of the NexFi experience, feel free to get in touch!
Reflecting
on this journey
Thank you for joining me on this exciting journey. I hope you enjoyed exploring NexFi as much as I loved bringing it to life! Here’s to creating more experiences that make finance feel fresh, fun, and human.
